RETAIL DATA SECURITY
Secure sensitive data in your retail and e-commerce business
Build trust and loyalty from your customers by protecting their data in loyalty apps and analytics
The retail industry is experiencing a significant shift due to technological advancements. E-commerce environments have become the norm, and retailers are focused on providing hyper-personalized and automated buying experiences to customers.
Security professionals in retail face a daunting challenge. The sheer amount of data being collected, coupled with the outdated data security solutions often still in place, makes it increasingly difficult to efficiently manage and protect data while adhering to GDPR, PCI DSS and other similar regulations. Also, retailers collect a wide range of personal identifiable information (PII) including customer names, addresses, payment card details, and supply chain information. This makes them attractive targets for cybercriminals and is why data-centric protection of customer data should be a priority – therefore, keeping on top of retail data security is a must.
How comforte can help with retail data security
Unlock the potential of customer information
Understand your customers better and ensure cross-regulatory compliance
To offer your customers the right products at the right time and in the right place, you need to use data-driven insights. However, this must be done in a way that does not increase the risk to your customers' privacy or sensitive information. Our data-centric security methods can enable this, ensuring that sensitive information is not visible to unauthorized parties or malicious actors. With our solution, you can avoid hefty fines for non-compliance with regulations such as GDPR and PCI DSS while gaining a deeper understanding of your customers' needs and preferences.
Stay ahead with insights from data analytics
Retain data’s utility for your business needs
Do you fully understand the drivers and motivators of your customers? Security and privacy concerns can be a barrier to innovation and gaining competitive advantage from leveraging analytics tools. Our data-centric approach focuses on balancing security with utility to get the full picture of your customers' behavior, allowing you to boost engagement, offer personalized experiences, and drive revenue growth.
Build innovative customer loyalty programs securely
Maintain customer trust by protecting their privacy
A fine-tuned customer loyalty program will keep you ahead of your competitors when it is based on a deep understanding of your customers' behaviors. Our solution makes your customer data work for you, allowing you to optimize for the customer experiences and personalization demanded by modern consumers. With our solution, you can boost customer retention and sales while creating loyal customers who keep coming back.
Data-centric security protects every bit of customer data
It provides visibility while helping you guard your brand reputation.
- Discover where valuable and sensitive personal data is
- Safely introduce new applications and data workflows into your operations
- Embrace the cloud and go cloud native, all while maintaining data security
"With comforte's enterprise solution, I can do anything with any data and any amount of data I want. I want to be able to tokenize anything I want without any issue, and this is why we bought the solution."
CISO, Retail Industry
Cybersecurity in the retail industry is essential. If you would like to learn more about retail data security, please feel free to get in touch with our experts who would be happy to discuss solutions.