Secure sensitive data in your retail and e-commerce business

Build trust and loyalty from your customers by protecting their data in loyalty apps and analytics

The retail industry is experiencing a significant shift due to technological advancements. E-commerce environments have become the norm, and retailers are focused on providing hyper-personalized and automated buying experiences to customers.
Security professionals in retail face a daunting challenge. The sheer amount of data being collected, coupled with the outdated data security solutions often still in place, makes it increasingly difficult to efficiently manage and protect data while adhering to GDPR, PCI DSS and other similar regulations. Also, retailers collect a wide range of personal identifiable information (PII) including customer names, addresses, payment card details, and supply chain information. This makes them attractive targets for cybercriminals and is why data-centric protection of customer data should be a priority – therefore, keeping on top of retail data security is a must.

How comforte can help with retail data security

Unlock the potential of customer information

Understand your customers better and ensure cross-regulatory compliance

To offer your customers the right products at the right time and in the right place, you need to use data-driven insights. However, this must be done in a way that does not increase the risk to your customers' privacy or sensitive information. Our data-centric security methods can enable this, ensuring that sensitive information is not visible to unauthorized parties or malicious actors. With our solution, you can avoid hefty fines for non-compliance with regulations such as GDPR and PCI DSS while gaining a deeper understanding of your customers' needs and preferences.

Stay ahead with insights from data analytics

Retain data’s utility for your business needs

Do you fully understand the drivers and motivators of your customers? Security and privacy concerns can be a barrier to innovation and gaining competitive advantage from leveraging analytics tools. Our data-centric approach focuses on balancing security with utility to get the full picture of your customers' behavior, allowing you to boost engagement, offer personalized experiences, and drive revenue growth.

Build innovative customer loyalty programs securely

Maintain customer trust by protecting their privacy 

A fine-tuned customer loyalty program will keep you ahead of your competitors when it is based on a deep understanding of your customers' behaviors. Our solution makes your customer data work for you, allowing you to optimize for the customer experiences and personalization demanded by modern consumers. With our solution, you can boost customer retention and sales while creating loyal customers who keep coming back.

Discovery and classify all of your customer data

Understand the data you possess and its location to connect fragmented customer journeys. Proactively protect sensitive customer data to reduce the risk of data breaches and unauthorized access. This enhances customer trust and safeguards your reputation.

Secure customer trust and loyalty

Data security and privacy are critical factor to maintaining customer loyalty. With our platform, retail organizations can safeguard customer information, including personally identifiable information (PII), payment details, and purchase history and build trust in an era where data breaches and privacy concerns dominate headlines.

Build a compliant customer loyalty program

Loyalty programs are crucial to the success of retail companies. Comforte's data-centric security solutions provide the tools to build compliant customer loyalty programs, enabling retailers to enhance customer engagement, retention, and drive growth.

Data-centric security protects every bit of customer data

It provides visibility while helping you guard your brand reputation.

  • Discover where valuable and sensitive personal data is
  • Safely introduce new applications and data workflows into your operations
  • Embrace the cloud and go cloud native, all while maintaining data security

"With comforte's enterprise solution, I can do anything with any data and any amount of data I want. I want to be able to tokenize anything I want without any issue, and this is why we bought the solution."

CISO, Retail Industry

Next steps


Cybersecurity in the retail industry is essential. If you would like to learn more about retail data security, please feel free to get in touch with our experts who would be happy to discuss solutions.


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